Even before the Web itself, bulletin boards and newsgroups hosted a variety of ways people could use technology to meet others with similar interests, including dating.Services such as America Online, Prodigy and eventually Craigslist offered chat rooms, forums and online classifieds of use to singles.Before the Internet, there were personal ads, and before that, lonely shepherds carved detailed works of art into tree bark to communicate their longing for human contact.Since the earliest days of mass media and technology, people have been finding ways to broadcast their desires and find connections that might have otherwise eluded them.() 2010 - Today By 2010, different dating sites existed for virtually every city, sexual orientation, religion, race and almost every hobby, making it easier to find exactly what we're looking for and harder to stumble on someone who exists outside our pre-defined bubbles of identity.In 2002, Wired Magazine predicted, "Twenty years from now, the idea that someone looking for love won't look for it online will be silly, akin to skipping the card catalog to instead wander the stacks because 'the right books are found only by accident.'" Online dating is the new norm for introductions, replacing the role of traditional personals and in many cases, merging with the functions of social media.1920s: Lonely WWI Soldiers Seek Pen Pals Personal ads went mainstream again in the early 20th century, when social pressures to get married by 21 (and thus, expectations for relationships) were much lower, thankfully than their earlier incarnations.Many of the postings were simply calls for friends or pen pals.
An 1841 ad in the Journal of Munich tells of a 70-year-old Baron seeking a woman "between 16 and 20 having good teeth and little feet." (Well...
The popularity of personals paved the way for grifters who soon realized that they could prey on the vulnerability of people seeking love.
Scam artists caused a scandal that many newspapers ran with, and personals disappeared practically overnight as public attitudes became more cautious.
But as magazines and periodicals such as The Wedding Bell in the US and The Correspondent, Matrimonial Herald and Marriage Gazette in the UK hit the newsstands with immense popularity, matchmaking and personals took off as well, creating the first wave of true mainstream normalization for the personal ad.
Late 1800s: The Scam Emerges You know, someone's always got to ruin the party.