This subject line shows that flattery is a great way to get your recipient’s attention.
However, you want to make sure that you are not baiting your recipients with this subject line and then trying to sell your services.
So, in an attempt to clean their list, the company drafted an email with the subject line, “Were we boring you?
” The opening paragraph included a message about how many of the subscribers were not opening the newsletter.
We all start out as someone looking to build an audience.
We don’t have any readers, any listeners or any viewers.
I know what you’re thinking, the money is in the email list! We often get email addresses from lead generation sources such as conferences and webinars.
Why in the world would I ask anyone to unsubscribe? And while these leads may have been interested in the initial offering, they may not be interested in hearing from us ever again.
However, the company felt that it was mostly the same people who were opening the emails.That is why Pat shares his super secret tip a day after you sign up for his email.He knows once you read this content that he has your attention for the full span of the auto-responder series.Psst: This post was originally published in 2013, but we recently gave it a refresh during our two-week publishing hiatus.Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. The first thing I do when I wake up is grab my phone and check my email.I go through and delete all the unimportant emails so that when I get into the office, a fresh inbox awaits.However, when I see a subject that catches my eye, I typically read that email right away. Social networks come and go, but email marketing has been and still is a great way to connect with, engage and convert your audience.Pat knows that to build a loyal audience you have to give them your best stuff at the very start on the relationship.And since his audience is primarily comprised of bloggers and online marketers, he understands that at times we all go through dry spells of coming up with great content to write about.I used the subject line above in a cold recruitment email and received a 70% open rate along with a 25% conversion rate.Because it was a cold email, I made sure to tell the recipient where I came across their photos in the body of the email, followed by a quick introduction to the company.The subject line also implies that Neil will provide tactical action items that we can use to grow our respective audience.I recently saw this subject line used by Trey Smith of Game Academy promoting his free app business kit.Within the email, Trey explains that he A/B tested five different landing pages and that the one included in the email converted at a whooping rate of 60.34%.