Well, in fact they did with the i Phone which has become more and more of a camera.
Apple's weak point is archiving our images (but that's another story for another day).
This is a camera I have used extensively and written a lot about.
The Leica Digilux 2 from February 2004 has become the first in existence.
The Leica Q is not that camera with built-in selfie-stick.
It is a luxury and high-quality camera that fills a gap between the selfie-stick reportage and the (semi-) pro camera.
When I say that portable is the most important feature for a camera, I actually mean it.
I have met enough people to know that ambitious camera systems stay home and are only taken out when the demand for use is so high you have to live with the pain of carrying a heavy and complicated system.
This is the complete bundle you can preorder now at special price. Only 8.00 Bundle with Video Course, e Book and LR Presets Should I get the Leica Q..?
Simply a camera I must say, even now after weeks use of the Leica Q, I am amazed that all I have to bring is ... This is really the (re-)fulfillment of the original vision for a new type of camera that would change photography forever after World War I.
No extra lenses, no electronic viewfinder to attach, no lens cap, no nothing. I know, who could have predicted that was the exact amount of features and accessories that you needed to make a man happy is: Nothing!
To be, or not to be, that is the Q The Leica Q will teach you the art of walking.
Good walking shoes is the first important feature of any photographer. You will miss your 90mm lens and your 50mm Noctilux the first days with the Leica Q. This is the camera for training of the eye and mind.